Bhutani Technopark CASE STUDY
From ₹800 CPL to ₹210 CPL in 45 Days — Pre-Leased Office Leads for Bhutani Technopark, Sec-127
The Challenge
Commercial real estate leads are notoriously expensive and unqualified on Meta. The broker was getting leads at ₹700–900 CPL with less than 4% site visit conversion. Generic "commercial property" ads were attracting small shopkeepers, not serious office investors.
The Strategy
• Built an AI-powered buyer persona — targeting HNIs, businessmen 35–55, interest in commercial investment, mutual funds, stock market (high investible surplus signals) • Created a "Pre-Leased ROI Calculator" lead magnet — prospects enter budget, get projected rental yield instantly • Ran Google Search Ads on high-intent keywords: "pre-leased office Noida," "commercial property with rental income Noida" • Meta retargeting with video testimonials of existing investors
Key Takeaway
Pre-leased commercial needs financial-investor targeting, not real estate targeting.