Godrej Majesty Case Study
Branded Project, Broken Funnel ā How Brandnatic Fixed Godrej Majesty's Lead Quality Problem in GNW
The Challenge
The broker was running ads for Godrej Majesty but getting leads from people with ā¹30ā40L budgets asking for "1BHK." Godrej Majesty's ticket size starts at ā¹3.5Cr. Massive budget waste ā CPL was low but site visit rate was only 3%.
The Strategy
ā¢ AI-powered pre-qualification embedded in the lead form: Budget filter, purpose (own use/investment), home loan required (yes/no), current residence area ā¢ Only leads with ā¹80L+ budget signals passed to sales CRM ā¢ Meta Lookalike Audiences built from existing buyer database ā¢ Google Search Ads targeting "3BHK Godrej Greater Noida," "luxury flats GNW"
Key Takeaway
A higher CPL with pre-qualified leads is always more profitable than a low CPL with junk leads.