Case Study
SPECTRUM METRO CASE STUDY
How Brandnatic Filled Food Court's Retail Units in 60 Days ā Spectrum Metro, Sec75
Broker Firmš Noida, Uttar Pradesh
89 in 60 days
Qualified Leads
31
Site Visits
8
Units Booked
ā¹35Lā65L
Price Range per Unit
ā¹290
CPL
ā¹62L
Broker Commission
The Challenge
Food court units are a niche product ā most digital agencies had no playbook for it. The broker needed investors who understood F&B retail investment, not just property buyers.
The Strategy
ā¢ Hyper-niche targeting: Restaurant owners, F&B franchise seekers, cloud kitchen operators ā¢ Instagram Reels campaign showing footfall data, metro proximity, daily visitor count ā¢ Google Ads targeting "food court space for rent Noida," "restaurant franchise investment" ā¢ Created a "Food Court ROI Deck" ā downloadable PDF as lead magnet
Project Gallery
Key Takeaway
Niche commercial products need niche audience targeting ā not broad real estate audiences.