Here is what most realtors who use digital marketing experience: They hire an agency, the agency runs Google Ads and Meta Ads, there is an inflow of leads, and the sales team calls on them but most of them don't convert, and the agency asserts that the lead quality is improving and then the cycle goes on at ₹3-6 lakh per month with no clarity on what works and what doesn't. It's not the ads, it's the people who see them. The issue is that ads themselves are just one component of the system and if you lack the other components, even good ads won't work well. When a buyer watches your Instagram reel, it does not automatically mean that they call your sales team. They look you up on Google for your project. They are on your website. They match against 3 opponents. They view a walk-through video. They read reviews. They review your social media. They ask ChatGPT about your locality. They come back 4–6 times before making contact. But if one of these touchpoints is weak, broken, or absent — you lose them. The real estate developers, builders, and brokerage houses in Noida, Greater Noida, Greater Noida West, Gurgaon, Faridabad, and Delhi NCR benefit from the creation of full-fledged digital marketing systems by Brandnatic. We don't conduct stand-alone campaigns. We design the whole buyer journey from awareness to qualified inquiry to site visit as one seamless, optimized system. We are focused on one thing: qualified buyers come into our site office with every channel, content, ad, and automation.

Our Real Estate Digital Marketing Funnel — How We Turn Strangers Into Buyers:

1. AWARENESS — Buyer Discovers Your Project

Goal: Put your project in front of the right buyer at the right moment

Instagram Reels

Facebook Ads

Google Display

YouTube Pre-roll

SEO Blog Content

AI Overview Visibility

✓ Project reels are first impressions to prospective buyers. ✓ A walkthrough video is provided that highlights the property and its amenities. ✓ Locality content boosts visibility in the target geographical areas. ✓ Instagram Reels draw in customers at a stage of their content journey. ✓ Facebook Ads create awareness to your target audience.

✓ Google Display campaigns ensure your project can be seen on the web. ✓ YouTube Pre-roll ads youtubers before the property research starts. ✓ SEO blog posts get initial search traffic. ✓AI-optimized content boosts search rankings in AI search results and overviews. ✓ When your brand is in front of your competitors for Noida, Gurgaon, Faridabad and Greater Noida West buyers ✓ With consistent visibility from the initial touchpoint, familiarity and trust is established. ✓ Buyers know your project is in front of their mind when they get into the active property search. ✓ Before the buyer even knows that they need to buy, they are made aware of the brand. ✓ All awareness channels are tied together and contribute to future high-intent leads.

2. CONSIDERATION — Buyer Researches & Compares

Goal: Be the most credible, visible option when buyer compares projects

Google Search Ads

SEO Landing Pages

Featured Snippets

Google Maps

LinkedIn

Project Website

✓ Your project shows up on the first page for properties with a high intent. ✓ Your project becomes the first choice for buyers looking for "3 BHK under ₹80L Greater Noida West" ✓ When people type keywords such as "Ready Possession Flats in Sector 150 Noida" into their search engines, they will land on your landing pages. ✓ Google Maps will call out your location for your site office and project visibility. ✓ SEO landing pages respond to the questions that buyers are asking prior to calling sales.

✓ Comparison pages help put your project in front of other projects. ✓ The project website features floor plans, pricing, amenities, and location benefits. ✓ Your project's description attracts more visitors than the description of your competitors. ✓ Trust is established prior to the first enquiry or site visit. ✓ At this stage, your competitors are defeated in the research battle.

3. INTENT — Buyer Shows Strong Purchase Signal

Goal: Capture high-intent buyer before they contact a competitor

Conversion Landing Pages

Meta Lead Ads

Google Search Ads

Retargeting Campaigns

WhatsApp CTA

✓ You have a set of conversion landing pages that actively engage high intent buyers. ✓All plans, price, RERA and amenities are clearly shown. ✓ Social proof works to diminish hesitation and boost enquiry rates. ✓ Meta Lead Ads are direct leads from Facebook and Instagram. ✓ Google Search Ads will help reach people who are actively seeking to buy a home. ✓ The WhatsApp CTAs ensure immediate communication with prospective customers. ✓Enquiries can be made by anyone without hassle or extensive paperwork. ✓ Visitors are re-engaged at an appropriate time in the purchasing funnel. ✓ More qualified leads are captured before the competition can even get a hold of them. ✓ Retargeting campaigns help to reengage visitors that did not make an enquiry initially.

4.CONVERSION — Inquiry Becomes a Site Visit

Goal: Turn every qualified inquiry into a booked site visit within minutes

WhatsApp Automation

AI Lead Scoring

CRM Integration

Instant Brochure Delivery

Site Visit Booking Flow

✓ Once someone submits an enquiry, WhatsApp automation immediately responds to them within seconds. ✓ Your project brochure will be sent out right away. ✓ The price sheet and payment details are automatically shared. ✓ No manual follow-up of RERA information. ✓ Booking a site visit just takes one click with One-click site visit booking. ✓ Auto-filters low intent enquiries. ✓ All leads are stored and tracked in CRM integration. ✓ Sales teams are only given verified and qualified prospects. ✓ Faster response times leads to more site visit bookings. ✓ More enquiries turn into genuine sales opportunities. ✓ AI lead scoring is able to identify serious buyers.

5.RETENTION — Buyer Becomes Referral & Repeat Source

Goal: Turn closed buyers into testimonials, referrals & social proof

Testimonial Content

WhatsApp Follow-up

Google Review Strategy

Social Proof Posts

Referral Campaigns

✓ Customer reviews are taken from happy customers. ✓ Content marketing helps build online reputation through Google reviews. ✓ Social proof content helps establish trust with future prospects. ✓ WhatsApp follow-ups keep conversations going post-conversion. ✓ Referrals: Buyer recommendations are encouraged through referral campaigns. ✓ Word-of-mouth marketing is created when the experience is positive. ✓ Customer success stories are transformed into marketing assets. ✓ With each review, the credibility of the website increases on search engines and social media as well ✓ Existing buyers help influence future purchase decisions. ✓Referrals lower costs of future lead acquisition. ✓ Your best marketing is satisfied consumers.

📈 WHAT THIS FUNNEL DELIVERS FOR YOUR BUSINESS

↓72%

Cost Per Qualified Lead

4–6×

Higher Site Visit Conversion

24/7

Lead Generation — No Budget Pause